What We DoDownload Our List of Services
Start with gathering consumer insight upfront.
KNOW YOUR AUDIENCE
Behind every great product is great research. Instead of making assumptions about your end users, we dig deep to discover their needs, their frustrations, how they use mobile, and what they really want in a product. It’s all about knowing which questions to ask and how to ask them. User research is the beacon that keeps designers focused on what will resonate best with your users. We believe products that consistently delight users only do so from a thorough understanding of who those users are.
ASK THE RIGHT QUESTIONS
First, we ask the right questions of ourselves. What do we want to know about our end users? What are best research activities to inform this particular strategy and/or design? What techniques and technologies will best aid our effort? Then we ask the right questions of our users. Through in-lab and field research, we gather both qualitative and quantitative data to gain the clearest possible picture of their needs and preferences. The time spent up front gaining a deep understanding of your audience ultimately shortens the time it takes to reach them in a meaningful way.
CORE USER RESEARCH SERVICES:
- Focus Groups & surveys |
- Ethonography & listening labs |
- Usability studies & user testing |
- Dashboard & reporting tool development |
Leveraging the mobile context in the overall brand strategy.
FIRST THINGS FIRST
Before you put pixels to platforms, you have to figure out not only where you’re headed, but also how you’ll get there. You need to understand the business, your audience, and how your product will become a part of your target market’s culture. This means defining a process and design strategy that balances constraints with goals and innovation with familiarity. Ultimately, we design mobile apps and experiences that transform the way people interact with retail, commerce, and media and entertainment.
TRANSLATING RESEARCH INSIGHTS INTO BUSINESS STRATEGY
To do this, you have to know mobile. Its capabilities. Its limitations. Its users. And where it’s headed next. Instead of just hopping on the latest trend, we’ll help you develop a plan that meets your business objectives and your customers’ expectations – all, while pushing the boundaries of mobile technology. We’ll help you anticipate and identify the usage scenarios. The risks. The customer priorities. Then, we’ll design a strategy that helps you get the most out of the mobile context.
CORE MOBILE STRATEGY SERVICES:
- Mobile Product Strategy for Mobile Web, Native and Hybrid Apps |
- Mobile CRM strategy |
- SoLoMo (Social-location-Mobile)
Creating intuitive, engaging experiences.
MAKING MOBILE BETTER
Designing user experiences is really about enhancing people’s lives. Making it easier for them to get things done. Providing more enjoyment and productivity – with less hassle. At Mobients, we’re doing this in ways never done before – to make mobile better than ever. We deliver a unique blueprint for brands to engage with their consumers in a mobile context.
ANSWERING THE CALL
To create a great mobile experience, we first have to figure out how your audience uses their mobile devices. We must also anticipate the unique challenges of mobile – such as ever-changing environments, constant distractions, and inconsistent connectivity. If your design has to work across multiple platforms, we scale it in a way that keeps costs to a minimum – without sacrificing the experience. All this calls for deep expertise, real creativity, and close collaboration. At Mobients, we’re defining how the industry does this.
CORE EXPERIENCE DESIGN SERVICES:
- User personas & scenarios |
- Business analysis |
- Content strategy |
- Information architecture |
- Interaction design
Creative Branding & Motion Design
Communicating clear and powerful brand messages.
STRIKING THE RIGHT BALANCE
To compete in today’s design-savvy marketplace, your products not only have to work great, they have to look great, too. But beyond that, those looks must enhance the overall mobile experience and create an emotional connection with the user. Too much graphic excitement becomes distracting … too little makes your interface boring. We help you find the balance through our award winning visual and motion design experience.
CRAFTING THE VISUAL MESSAGE
In the mobile world, your canvas could be as small as your palm. But you’ve still got a lot to say. How do you make your message fit in this little box? You think outside yours. We’ll show you how to hone your user interface for maximum impact on the small screen. Then, we’ll optimize your graphics for various device platforms. From concept design to delivery of graphic assets and style guides – everything is informed by our deep knowledge of the user. Bottom line? We create stuff that works – for you, your brand, and your users.
CREATING POWERFUL ASSOCIATIONS THROUGH MOTION DESIGN
Motion adds a layer to the experience that creates powerful associations and brings the brand to life. Mobients highly values this opportunity to increase user engagement and to further position the brand.
ADDING LIFE TO THE BRAND
Purposeful motion design can elevate the visual brand by being a key differentiator from the static cookie-cutter experiences in the app market. In addition, motion design improves usability by drawing from real-world physical models and making the overall experience more intuitive. Using consistency in transitions and animated elements helps reinforce navigation paradigms and boosts learnability and user recall.
CORE CREATIVE BRANDINGG/MOTION DESIGN SERVICES:
- Creative concepting |
- Copywriting |
- Visual design |
- Production & asset development |
- Thematic shorts & storyboards |
- Branded intro animations |
- Animated prototypes |
- Custom transitions
We deliver targeted development and technical solutions that can adapt across platforms.
BUILDING SCALABLE AND EXTENSIBLE SOLUTIONS
Mobients’ technology team develops solutions for clients that are scalable, stable and extensible. We collaborate with client teams to identify and employ the suite of technologies that ensure each solution is realized as intended.
CORE TECHNOLOGY SERVICES:
- Emerging technologies |
- Business analysis |
- Quality assurance |
- Client-side development |
- Server-side development