The Home Depot
Mobients fulfilled the Do-It-Yourself brand promise for Home Depot by delivering a full m-commerce experience across multiple platforms, using hybrid technology for the fourth-largest national retailer. The full-feature app enhanced the in-store experience by enabling customers to use a Bar Code Scanner for more information, buy in app and “pick-up-in-store” and perform hyper-localized product searches. The app also included how-to videos, product demos, handy tools and calculators targeted to consumers that were not as savvy in home repair. Additional features included store maps, gift cards, and a retail system to let customers browse and purchase products from their mobile phones.
We led the design of Home Depot’s iPhone release. The best strategy was a hybrid approach in the form of a native shell that loads web technologies in the background. The entire checkout flow and account management functionality in the app is a hybrid experience that was optimized for the mobile channel.
Cutting Time To
We didn’t stop there. We conducted in-depth usability testing and analysis to inform future releases. Then, we leveraged our proven design scalability process to scale the design to other leading mobile platforms, including Android and Windows 7 – dramatically cutting time to market for the new release.
Media & Entertainment
TV Viewing Experience
Mobients is developing the mobile strategy, user experience and creative design as part of AT&T's media initiative for iPhone, Android and Windows 7 around the branded U-verse Mobile app . The interactive app’s rich programming feature set enables a highly customizable and personalized TV-DVR viewing experience.
A Mobile Hybrid
Mobients worked with Citibank to redesign their hybrid mobile banking app. Our Creative team maintained a familiar look and feel to ensure continuity with the brand. In addition the design ensured a seamless visual brand that took advantage of the access of mobile web and the richness and speed of native.
When the iPhone was first launched, we helped Firethorn develop the world’s first mobile banking app for this new platform. How did we get there first? The secret was our ability to quickly scale designs across platforms. Mobients designed Firethorn’s first AT&T mobile banking app for hundreds of feature phones. Mobients brought to Firethorn a user-centered design approach that allowed the application to be designed from the user’s point of view. We created wireframes, design specs, a copy deck, a style guide … all the key elements for a better user experience. The Mobile Banking Application was adopted as the mobile banking platform for AT&T, SunTrust, Wachovia, Citi, and roughly 40 other banks – and it’s still the primary platform for these institutions nearly three years later.