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Mobients UX Manager Brinda Cockburn, Writes Cover Story on SOLOMO for IMedia
Mobients Manager of Design and UX recently published an article in IMedia this week as the cover story. Check out the article online titled "Why Luxury Brands are Dominating SoLoMo"
Here is a small portion of the article:
Luxury is all about exclusivity, providing unique experiences, fostering deeper customer engagement, and creating emotion around a brand. Yet, while 40 percent of luxury customers access the internet daily through a smartphone, fewer than 4 percent of brands fully leverage the contextual mobile-social advantages to market these attributes.
While the general perception of mobile is that of a mass-marketing medium, its capability for social interaction and highly personalized content also lends itself well to providing targeted offerings to a high-demand audience that expects incomparable service. The integration of social networks with inherent mobile location features (now collectively coined "SoLoMo") is transforming customer engagement with brands and revolutionizing marketing.