In The News
Matthew Perry Moderates Panel at OMMA Global- San Fransisco, CA - March 19-20, 2012
At this years OMMA Global, thought leaders from around the world gathered in San Francisco to discuss various aspects of marketing, commerce, advertising and digital media. On March 20th, our own Matthew Perry was selected to moderate a panel focusing on the growth of mobile commerce entitled: How Retailers Can Manage the Mobile Rumble in Aisle 5.
As many of you know, Matthew has been on the leading edge of the mobile commerce revolution since the initial development of commerce enabled feature phones. His passion and insight surrounding the future of m-commerce has been recognized by organizations such as OMMA and Media Post.
Steve Smith, columnist for Media Post commented on Matthew and the panel:
“Matthew led the panel into engaging some of the real complexities of crafting a mobile plan of action at the retail level. It was important to see how the panelists teased out how different the mobile approach needs to be according to product segment and even types of devices being used by consumers.”
Smith also stated, “The importance of no-nonsense designs that render the right answers to shoppers’ questions and the central importance of a mobile Web presence were especially interesting. The thinking brands brought to their desktop Web designs has to be completely redone for shoppers who have real time needs.”
Mobients has gained vast experience as a result of Matthew’s foresight and leadership within this evolving vertical. We have been credited with designing some of the earliest mobile wallets and banking experiences for top Fortune 500 clients.
Stay tuned for a video of the panel, where Matthew leads the discussion on how brands can best interact with the mobilized consumer.
